Samsung’s Galaxy S22 series is proving extremely popular in an absolutely crucial market
We may earn a commission if you make a purchase from the links on this page.
Just in case those massive US shipping delays didn’t make it abundantly clear, Samsung’s newest ultra-high-end smartphones are off to a flying start at the box-office. That’s not only true for the US, mind you, as the company is today celebrating a major achievement in another huge market.
Did Samsung set its global expectations too low?
Samsung’s fans may not want to do their victory dance just yet
Unfortunately, with no real term of comparison to previous records and early pre-booking figures for Galaxy S22 forerunners, we can’t know exactly how big of an improvement this 70K tally is. Perhaps most importantly, there’s also no way to be sure this impressive pace will be maintained throughout the entire pre-order period, let alone beyond it.
Will the Galaxy S22 series help Samsung beat Xiaomi for India’s gold medal position?
In order to dethrone Xiaomi and become the nation’s number one player again, Samsung does need to step up both its high-end and mid-range game, and at least for the time being, it looks like the Galaxy S22, S22+, and S22 Ultra could help with the former.
Apart from Xiaomi, Realme is also leading Samsung at the moment in this very important region, with Vivo not so far behind in fourth place either. For what it’s worth, the average selling price of Galaxy handsets also reached a new Indian record in 2021, and if the Galaxy S22 family will indeed prove highly successful, the company’s overall profit margins have no way to go but up.